Inspired how to create tech products customers love 2nd edition how do todays most successful tech companies amazon google facebook netflix tesla define design and develop the products that have earned the love of literally billions of people around the world. The basic premise of inspired is that the best tech companies create products in a manner very different from how most companies create products the goal of the book is to share the techniques of the best companies this book is aimed primarily at product managers working on technology powered products. Inspired how to create products customers love by marty cagan is a well written book detailing the process of creating a product whether that be internet based or physical cagan starts from the beginning with the key roles of team members takes you through the development process and finishes with marketing and selling your product. Whether youre new to product management or have got some good product management experience under your belt inspired how to create tech products customers love is a great and valuable read. The products might be consumer products or devices business services for small businesses to enterprises internal tools and developer platformsinspired is secondarily aimed at the designers engineers user researchers and data scientists that work closely with the product managers on product teams at these same companies
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